How you will ensure your website is crawlable and indexable

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Reference no: EM133711724

Homework: Search Engine Optimization Presentation

Competency

Appraise effective search engine optimization and content using analytics.

Scenario

You own a plumbing company, and you want to focus your marketing efforts on search engine optimization so that when people search for a plumber online, they find you. Currently, you are doing no online marketing other than your website.

You've heard that SEO marketing is important and that you can use analytics to determine the effectiveness of that marketing. Your goal is to attract more relevant traffic that in turn drives more business to you.

Instructions

Give your plumbing company a name. Then create an APA-formatted PowerPoint presentation of 10 to15 slides (not counting the cover slide or reference slide) with Speaker Notes that explains the steps you will take to utilize search engine optimization for your company. Be sure to include the following:

1) Describe your SEO goals (specific, measurable, attainable, realistic, and time bound). Create at least 3 goals.

2) Discuss how you will ensure your website is crawlable and indexable.

3) Explain of how you will conduct a keyword research.

4) Describe where you imagine your company is now and where you want to be 1 year from now for:

a) Conversion rate
b) Time on page
c) Top landing page
d) Top exit page
e) Keywords ranking

5) Which search engines are bringing you the most traffic

a) Pages per visit
b) Bounce rate

6) Explain which analytical tools you will use to help measure and analyze data on your website (i.e., Google Analytics, Bing Webmaster, Google Data Studio, etc.) and why.

7) Write at least 1 full paragraph in the speaker notes section below each of the 10 to 15 slides explaining what you would have said had you given the presentation live.

Reference no: EM133711724

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