Reference no: EM133419508

Assignment:

Hypothetical assignment, you are the social media manager at a major U.S. bank.

This bank you work for has expressed an annual business objective of increasing the number of business checking accounts from small business owners. In our hypothetical scenario, the bank managers have told you this benefits the bank because these accounts pay higher fees, and contribute to the overall volume of money the bank has to invest.

For this discussion, pitch a concept for a social media campaign that would contribute to this overall objective. (You will only develop the concept, not the campaign itself). The campaign must be across two different social platforms.

Your pitch should include the following:

• The two social platforms you will use
• The objective you will target on each platform (must be an objective available on platforms chosen)
• The audience you will target on each platform (be as specific as possible--don't just say businesses)
• The funnel stage you're targeting on each platform
• A statement of your general campaign concept
• How you will approach budgeting for this campaign
• A rationale for why your planned campaign is strategic, not just creative

In this hypothetical scenario, you will be pitching to corporate higher-ups who don't understand social media, and only care about whether you can help the bank make money. These "suits" will base their decision on whether or not to greenlight your proposal and give it a budget on cold hard facts and sound reasoning. Keep that in mind as you compose your justification and rationale, and try to tie your campaign to the overarching company objective. Be sure to support your rationale and approach with outside data and sources - please hyperlink to cite your source.