How you want to display your donuts to encourage customers

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Reference no: EM133724236

Problem

You work for a popular store that is introducing new products to its bakery department. The newest product is a six pack of gourmet donuts. It costs $4.00 to produce these delicious treats. The gourmet donut six packs will be marketed as special breakfast treats or unique desserts that customers can splurge on. You have been tasked with pricing this product, as well as designing the in-store display for its sale.

Part I: You will propose a price for this new six pack of gourmet donuts. Your store is trying something new with this product; while the store has sold donuts before, this is the first time they have produced donuts with gourmet flavors and ingredients. Your store has had success selling donuts produced by other bakeries, but having its own branded donuts will be a new venture.

Part II: Once the price has been determined, it's time to decide where in the store and how you want to display your donuts to encourage customers to buy them. After all, who wouldn't want to try these unique and delicious treats?

Reference no: EM133724236

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