How you think marketing looks today versus thirty years ago

Assignment Help Business Management

Reference no: EM133711362

Problem

I. The book makes a big deal out of adding a new P and 5Cs to the marketing mix to create the 5Ps and 5Cs which are focused on the customer. Assume that 30 years ago Ford used the 4Ps but today they use the newer idea of 5Ps/5cs. Contrast how you think their marketing looks today versus 30 years ago.

II. Using the terms and concepts of the course (not your opinions or musing) compare and contrast the brand and branding of the Star Wars movie franchise with the brand and branding of the NFL.

Reference no: EM133711362

Questions Cloud

Which responses does justice to cynthia : Based on the interpersonal principle of integrity, which responses does justice both to Cynthia and to your responsibility to your own company?

Why hate crimes were difficult to prove prior to 2009 : Explain why hate crimes were difficult to prove prior to 2009.

Which meant they had established though disturbing precedent : Despite the bad press the techniques had received, they were not unlike those used by the CIA. Which meant they had established, though disturbing, precedent.

Write memo to your staff regarding change of operating hours : Write Memo to your staff regarding the change of operating hours and job layoffs due to your company's loss of business.

How you think marketing looks today versus thirty years ago : Assume that 30 years ago Ford used the 4Ps but today they use the newer idea of 5Ps/5cs. Contrast how you think their marketing looks today versus 30 years ago.

Why is the balanced scorecard a key component of the capsim : Why is the Balanced Scorecard a key component of the Capsim simulation and overall business success?

Discuss the implications of their supply chains : Do some research and discuss supply chain of Zara versus traditional apparel retailer. Discuss the implications of their supply chains for them as marketers.

What you as financial leader do to prevent corporate scandal : What can you as a financial/accounting leader do to prevent such corporate scandals? Examine immediate actions to better manage corporate ethics in the article.

Prepare a summary of your proposed business change : Prepare a summary of your proposed business change for which you will write your plan. Share this summary in the discussion.

User Account

All Pages