How you intend to bring your product-service to life

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Reference no: EM133632105

Homework

Now that you have laid the foundation for your new business venture and completed the beginnings of your business plan, it is time to complete a vision, mission, and venture concept for your new business venture.

1) Using the textbook and other resources, develop a well-structured vision and mission statement. This statement of vision and mission should depict the direction and ultimate goals that the venture will follow.

Once you have completed your vision and mission statements, in the same document, develop your positioning statement.

2) Provide specific details pertaining to the strategy for positioning and branding your new business venture so you can go-to-market. This involves investigating, developing, and articulating your positioning on functional, emotional, and social dimensions that will provide a competitive advantage over the competition.

Finally, develop a positioning statement for your solution(s) and venture.

3) The statement should include how you intend to bring your product/service to life with a powerful, unique, and distinctive brand.

Reference no: EM133632105

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