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How you determined your marketing communication requirements

Assignment Help Marketing Management
Reference no: EM133560924

Questions: Select a product or service offered by your SRC and which needs to be marketed - Seniors Classes. Having determined marketing communication requirements, develop a marketing communication brief before designing your integrated marketing communication strategy. You are then required to select and recommend media for your strategy and develop creative brief.

Include in your response:

1. How you determined your marketing communication requirements; your analysis of product or service, i.e. consideration of client and product/service information; the reviewed outcomes of previous communication with client; and confirmed budget (Statement of purpose)

2. How you selected appropriate marketing communication options, explaining the advantages and disadvantages of media vehicles for your product/service, evaluation of media styles against the product/service brand, and the criteria you applied for selecting multimedia combinations.

3. How your recommended media meets the brief and client's requirements, how you identified creative content including appeal or pitch, any supporting information for customer understanding, budgeting information, and timeframe for creative work.

 

Reference no: EM133560924

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