How you derive various ratings and a summary of key findings

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Reference no: EM133548181

Problem: Conduct a competitive analysis in the target market Nigeria, research 3 competitors in that industry (LG electronics, Samsung electronics and Haier Thermocool). Choose the most competitive company (LG Electronics) and conducta benchmarking analysis using 6-8 key metrics, using figure 4.9 in the textbook as a template. Include a discussion that addresses your choices for the key metrics and why you think customers would value some over others (the customer importance), how you derive the various ratings and a summary of your key findings and potential implications. You may want to think in terms of what opportunities and risks exist in the market based on the competitive situation.

Reference no: EM133548181

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