How you believe could use the software leximancer

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Reference no: EM133230302

Assignment:

Provide a brief summary and a reflection of the following short article: Meek et al_2021 - A big data exploration of the informational and normative influence.

In your summary/reflection, ensure you focus on these aspects:

What the aim of the research was, what methodology the authors used, and what the main results were (just provide a short overview of each);

How you believe you could use the software Leximancer (refer to p. 359-360 for an explanation) to help you analyse data to understand the customer journey on digital marketing channels (use practical examples for this).

Reference no: EM133230302

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