How would you use this type of analysis in your social media

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Reference no: EM133488302

Discussion Post: Competitive Analysis

In this Learn section, you watched a video about the importance of researching competitors in your industry. A competitive analysis is a critical marketing plan element and will be part of your assignment. This discussion will allow you to start your analysis and gather feedback from your classmates before including it in your first assignment.

Question 1. Determine two competitors for the product or service offered by your hypothetical company.

Question 2. Analyze the social media presence of each competitor (including platforms, types of content, the number of followers, and their customer reviews, including the company response).

Question 3. Which elements of your competitor's social media presence are most effective? Where could they improve?

Question 4. How would you (as the owner of your hypothetical company) use this type of analysis in your own social media marketing strategy?

Question 5. Discuss your findings with your classmates and use the feedback you receive to improve this portion of your competitive analysis before including it in your assignment.

Reference no: EM133488302

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