How would you use quantitative measures

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Reference no: EM131299589

1. Pick a product category. Can you profile the brand personalities of the leading brands in the category using Aaker's brand personality inventory?

2. Pick a brand. How would you best profile consumers' brand knowledge structures? How would you use quantitative measures?

3. Think of your brand relationships. Can you find examples of brands that fit into Fournier's different categories?

Reference no: EM131299589

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