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Discussion Post: Promotional Mix
For one of the new product ideas you came up, assume you are in charge of deciding the appropriate promotional mix (not marketing mix).
1. What are the advantages and disadvantages of using each of the several alternatives available for promotion for this product?
2. Keeping the above, as well as the nature of your own product and target market in mind, what will your final promotional mix look like? (i.e. what forms of promotion would you choose from all the options available?)
3. How would you use each of these for your product launch?
New product: CERAVE For a new product line, I would add for example hair line such as: shampoo, conditioners.
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