Reference no: EM133605753

Question: as to cause that product to assume the role of a 'premium' chocolate candy. Your third assignment asked you to consider issues related to price. This fourth assignment asks that you further grow your efforts to reposition the product as a premium candy, considering issues related to the last two elements of the marketing mix: promotion and place.

1. Again...as the Senior Vice President of Marketing for the Hershey Candy Company...how would you tell the consuming public about your new chocolate candy? Would you use traditional media, such as newspaper, magazines and television? Would you use more contemporary media, like any number of different social media platforms? Would you possibly use both? Be specific...naming the vehicles within each of your recommended media.

2. Having made your recommendations regarding promotion, think about matters related to place. Where (exactly!) would you make your fine chocolate available. Would you have extensive distribution, as is the case for today's Hershey's candy bar? Would distribution be selective? Exclusive? Again...as best you can...be specific in your recommendation, realizing that where you sell your product has a direct and unmistakable impact on consumer perception