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Question: as to cause that product to assume the role of a 'premium' chocolate candy. Your third assignment asked you to consider issues related to price. This fourth assignment asks that you further grow your efforts to reposition the product as a premium candy, considering issues related to the last two elements of the marketing mix: promotion and place.
1. Again...as the Senior Vice President of Marketing for the Hershey Candy Company...how would you tell the consuming public about your new chocolate candy? Would you use traditional media, such as newspaper, magazines and television? Would you use more contemporary media, like any number of different social media platforms? Would you possibly use both? Be specific...naming the vehicles within each of your recommended media.
2. Having made your recommendations regarding promotion, think about matters related to place. Where (exactly!) would you make your fine chocolate available. Would you have extensive distribution, as is the case for today's Hershey's candy bar? Would distribution be selective? Exclusive? Again...as best you can...be specific in your recommendation, realizing that where you sell your product has a direct and unmistakable impact on consumer perception
How is the quality of the store brand promoted in relation to the national brand? Is the label styling up to date with today's standards?
Recommend and justify ONE appropriate marketing strategy to help Lego achieve these objectives. Based on the above tasks justify what changes you would make to the current Marketing mix (7Ps) for Lego
Is this the right product for the targeted consumers? (product) Is it being sold or marketed through the right channels? (place) Is it priced effectively so as to maximise profits? (price) Is its message being communicated effectively? (promotion)
1. What kind of communication and promotion actions might a KTV operation like Melody or Holiday take to reach their target customers?
What company example mentioned in the talk most interests you and why? How did this company try to better market to their consumers
Find and describe three examples of the segmentation, targeting, and positioning. Evaluate each example in terms of effectiveness.
Examine their marketing mix, focusing on the 4Ps for products and 7Ps for services, that your chosen organisation is currently applying
Describe the product/service including the benefits of using the product/service. Discuss the potential customers for this product/service.
Discuss the three primary concepts of demarketing. Mention when healthcare organizations face opportunities to utilize demarketing strategies.
Distinguish between targeted marketing and mass marketing and explain what led to the rise of each. Describe the ways in which markets are segmented.
Develop a comprehensive report that includes an introduction to the concept of sustainability. How sustainability is being defined by businesses giving?
MARK10010 Brands and Branding - Develop a critical understanding of brands and branding in contemporary society and Evaluative Visual Report focused
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