How would you tackle blank slate that is city marketing

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Reference no: EM131780857

1. Do you think it would make more sense for a small company that manufactures footwear to create an alliance with an Australian shoe store that is willing to sell its or to open a shoe store in Australia? Why?

2. You were just hired at Uber as the Marketing Manager for a major city. How would you tackle the ‘blank slate’ that is city marketing? How would you identify the key passenger and driver acquisition opportunities in your city?

Reference no: EM131780857

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