How would you respond to these issues and why

Reference no: EM133668451 , Length: word count:1000

Marketing Management and Digital Communications

Assessment: Portfolio article analysis

Assessment task description:
For this individual assessment, each student is required to choose a news article (from two articles to be provided on Moodle) that focuses on selected United Nations Sustainable Development Goals (UNSDGs) and answer a set of questions exploring marketing implications of the article. The specific questions students need to answer include:

Which of the UNSDGs does the news article relate to?;
Who are the important stakeholders?;
What potential marketing issues can be identified from the article?;
How would you respond to these issues and why?
Reflect on what you have learned from this assessment and consider how your learning could be applied in the future.

A minimum of 5 references must be included to support the answers to these questions.

This is an individual assessment with a maximum of 1000 words (excluding the title page, executive summary, table of contents, reference list and appendices).

Reference no: EM133668451

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