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Marketing Management and Digital Communications
Assessment: Portfolio article analysis
Assessment task description:For this individual assessment, each student is required to choose a news article (from two articles to be provided on Moodle) that focuses on selected United Nations Sustainable Development Goals (UNSDGs) and answer a set of questions exploring marketing implications of the article. The specific questions students need to answer include:
Which of the UNSDGs does the news article relate to?;Who are the important stakeholders?;What potential marketing issues can be identified from the article?;How would you respond to these issues and why?Reflect on what you have learned from this assessment and consider how your learning could be applied in the future.
A minimum of 5 references must be included to support the answers to these questions.
This is an individual assessment with a maximum of 1000 words (excluding the title page, executive summary, table of contents, reference list and appendices).
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