How would you respond to the following quote

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Question: How would you respond to the following quote? "in our fifteen years of market analysis, we've never seen an opportunity like this. the aspirationals will chart the future of sustainable consumption, as long as their favorite brands offer them what they want." - eric whan, sustainability director at globescan. Do you agree with than? Please use references to the ReThinking Consumption: Consumers and the Future of Sustainability in your reply.

Reference no: EM133425149

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