Reference no: EM132367406
Caption: Corporation is piloting a new service called "Princess Select," a new premium meal kit service. Subscribers are mailed kits that each contain all the ingredients that a customer would need to make a delicious meal in exactly the right proportions. All the customer needs to do is to follow the provided recipe and a fresh, home-cooked meal is ready in no time. Need to gauge their interest in this new service and decide whether to market it nationally.
Caption: stated that at least 75% of the potential customers must express some desire for the service and, for those who exhibit an interest, the average cost they are willing to pay per two-meal package must be at least $49.00.Must be 95% certain of your findings.
Caption: Because this is a relatively new service on the market, we need additional insight into how Princess Select would fit into our customers' lives and what they'd be willing to pay for a service like this. We conducted a survey of 50 potential customers. What are the findings and recommendations regarding the new product line.
Using confidence intervals:
Of the 50 potential consumers surveyed, 33 expressed an interest in purchasing it. The maximum price each would be willing to pay is shown in the table below.
Using the data, answer the following questions:
- How would you reply to the Mieke's request for information?
- Should the service be marketed?
- How large should the sample be if you want to maintain a 95% level of confidence and suffer a maximum error of $2.00 in your estimate of the highest price consumers are willing to pay?
Maximum Prices (excel file)
47 62 46
42 53 30
54 45 45
65 36 32
54 45 31
36 35 28
38 37 56
35 43 65
43 48 54
37 46 65
54 41 47