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How would you qualify the nature of the innovation

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Reference no: EM132841802

Piaggio Motorcycles.

  1. How would you qualify the nature of the innovation introduce by Piaggio with the MP3 on the scooter market?
  2. Where did the idea come from? How was this business opportunity identified?
  3. Why has the MP3 been so successful on the scooter market? What difficulties could it face in the future?
  4. How would you qualify Piaggio's a) distribution strategy and b) pricing strategy for the MP3?

Reference no: EM132841802

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