Reference no: EM132330070

Visitor Behaviour and Management Assessment - Individual Report

Assessment instructions - You are contracted to provide an assessment and recommendation for a new attraction or event for the City of Sydney with the aim to increase visitors to the city during the winter months.

Typically, visitor numbers are at their lowest during this time resulting in lower revenue for hotels, restaurants and city retailers and businesses.

Incorporating theories, management principles and the published strategies of tourism agencies that promote tourism and visitation to Sydney, write a report focussing on the following issues:

• What new event or attraction would be suitable and aligned with the strategies in place for this destination?
• What are the short-term and long-term recommendations to increase visitation during the winter months?
• What additional infrastructure, services and expert knowledge would be required to support this new event/attraction?
• How would you promote this to target markets? How would you assess and measure the success of this event or attraction in relation to increased visitation?
• Critically appraise established theories and strategies to create an appropriate solution to the problem of lower visitation during winter months.

Format / Layout of Report:

• Cover Page
• Table of Contents
• Synopsis / Executive Summary
• Introduction
• Findings
• Conclusion
• Recommendations
• Reference List
• Appendices

The Report must be well researched (based on relevant and reliable sources) and written in an academic style, approx. 3000 words in length.