How would you prioritize these projects

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Reference no: EM131725330

Zappos PM Interview Assignment

We love that you're interested in Zappos, thank you for taking the time to get to know us. As we get to know you better, we'd like to get a feel of your product sense. Please walk through this exercise with us, we hope you have fun with it!

You are the Head of Product of online-only retailer, zShop. You provide cover across all platforms, (web, mobile web, mobile apps). zShop has seen significant growth in visits and revenue to mobile channels while web starts to see negative growth. Check out the table below.

2016 Cross Channel % Growth & % of Sales

Channel	% Visit Growth	% Revenue Growth	% of Sales
Web	-10%	20%	60%
Mobile Web	75%	75%	25%
Mobile Apps	25%	50%	15%

Of course, you have existing Projects on the Roadmap

Timing
Q1	Guest checkout Andriod pay Responsive brand pages
Q2	Search boosting based on geo-location Item comparison widget Favorites redesign

You've been asked by the following stakeholders to roadmap the items below in 2017.

Proposed Projects

Stakeholder	Description	Stated Urgency
CEO	Limited access program	Needed it yesterday
Customer Service	Video chat integration	High
Head of Marketing	New pixel server	High
Head of Tech	Rearchitecture of front end framework	High
Head of UX	Accessibility	High

With the information provided, how would you prioritize these projects? Please provide details to your reasoning with words and visuals of your choice. Feel free to make any data assumptions that is not specified here.

Reference no: EM131725330

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