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Question 1. Abraham Maslow sought to explain why people are driven by particular needs at particular times. How does Maslow's theory help marketers? How might you use Maslow's hierarchy of needs in marketing cell phones in the U.S. versus Haiti (before the earthquake)? Please develop a marketing research project to gather the data.
Question 2. A large international rental car company decides to develop a customer retention program. The program's goal is to motivate its heavy users to continue being loyal to the company by offering them appropriate incentives. Create a marketing research plan to help the company design the retention program. Specifically, you need to identify:
1. Why this program is important.
2. The type of information the company needs to design the retention program.
3. Where to get this information.
Question 3. You are in charge of all marketing activities in North America for the Italian luxury sports car manufacturer Maserati. Maserati has just introduced a new model that will be competing directly against well-known luxury sports cars such as Porsche, Ferrari, Jaguar, and BMW. How would you position the new Maserati model? How would you establish and support this positioning strategy? Note: Although Maserati equals competitors' performance and design, it is a small company and has less money than competitors for promotion.
Example of a conflict that has been exacerbated by differences in personality from the news. How can you help the parties resolve this conflict
Discuss how perceptual bias affected President George W. Bush's decisions that lead the United States into war in Iraq in 2003. Did judgmental bias play a part in these decisions?
Now a trial court in the same state is deciding Daphne v. Even Steven Auto Deals, Inc., a case with similar facts. Under the doctrine of stare decisis, explain how the trial court is look likely?
What else might Fred do before choosing a training package and provide enough detail to demonstrate your understanding of the key issues and approaches to determining how to proceed once a triggering event has occurred.
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