How would you manipulate the independent variable

Assignment Help Management Theories

Reference no: EM133323316

Question: Suppose you wanted to conduct an experiment on whether a certain advertisement is effective in increasing sales. The product/service is a combination bookstore/pub called Books & Brews.

How would you precisely, validly, and/or reliably measure your dependent variable?
How would you obtain a sample?
How would you manipulate the independent variable?
Describe practical considerations of doing a quasi-experiment.

Reference no: EM133323316

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