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A product’s margin is determined by subtracting its manufacturing costs (labor and material) from its price. Logically, higher prices and lower labor and material costs result in higher margins. Keeping in mind the Customer Buying Criteria, how would you increase margins for a Low End product? How would you increase margins for a High End product? Hint: The criteria can be found in the Foundation FastTrack Market Segment Analyses and on page 13 of the Team Member Guide.
Discuss strikes and how most public sector workers address this situation.
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What role do the Stakeholder Management processes play in determining stakeholder communication needs and developing an effective communication strategy
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What is meant by consumer expectations? What are the factors that lead to consumer’s expectations?
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