How would you incorporate given idea into your forecast

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Reference no: EM131380597

1. If Snickers had more than one major competitor, how would you modify the forecast model?

2. If Snickers knew whether the competitor's product was on display, how could the model be modifi ed?

3. Suppose you believe that if Snickers had cut its price at any time in the last four weeks, the consumer would become more price-sensitive. How would you incorporate this idea into your forecast?

Reference no: EM131380597

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