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Question: Timberland needs to diversify their business. This means growing categories like men's casual footwear, women's and work... but not at the expense of their icons icons. A critical piece of this diversification strategy is continuing to energize the classics, and make them relevant for a new generation of consumers. How would you implement and execute this strategy?
Discuss each of the IMC elements citing conditions on which each is used in IMC. Discuss ANY FIVE challenges of implementing IMC in organizations.
use the virtual organization link on the student website to access additional company information on kudler fine
You should demonstrate a clear understanding of the external and internal environments of your choice. What the Macro and Micro factors are and the kinds of influences each one includes.
Discuss three (3) positive and three (3) negative impacts of humans on the biosphere. Which positive and negative impacts do you believe are the most significant to consider. Justify your response.
Using the methods discussed in this chapter, analyze Best Brand Lighting Inc's two market segments. What questions would you want to ask management and which fact-finding studies would be appropriate to support this analysis?
Creatively applies key marketing theory and concepts to formulate recommendations, one of which focuses on improving product's marketing.
Explainn What is the value of the Internet as another channel of distribution option
Why do you think DHL faltered in the United States? What do you think are the dangers, if any, of being a first mover - When it comes to global expansion and setting up affiliates abroad, how is a service company's focus different from that of a man..
Organizations often find that they need to develop new skills and abilities in order to expand their operations internationally
What other occasions in other countries could foreign markets start cashing in on? What are the lessons for anyone trying to break into a foreign market
List three social media which you consider to be most suitable for a customer testimonial and Why?
Pick a brand and list all of that brands marketing communication materials, i.e., Advertising, Television, Public Relations, etc
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