Reference no: EM132284292
Airbnb, Inc. in 2017
Assignment Questions
1. How would you illustrate and compare the business models for Airbnb, large hotels chains such as Marriott and Hilton, and bed & breakfast operators? Use the example chart in the textbook for business models as a guide (Concepts & Connections 1.1),
2. What are the general strengths and weaknesses of large, hotel chains such as Marriott and Hilton, bed & breakfasts, and Airbnb? Explain how you would compare and contrast those businesses.
3. In what ways has the lodging consumer changed, and how does Airbnb's customer value-proposition meet this change?
4. What key factors may determine the success or failure of Airbnb?
5. What recommendations would you make to Airbnb to improve its competitiveness in accommodation market while mitigating any current and future risks?
TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility
Assignment Questions
I. What arc the key elements of TOMS shoes' competitive strategy? Is the strategy best described as low cost, differentiation, or best cost? Has the company focused on a niche or chosen to pursue the broader footwear market? Explain.
2. In what ways does TOMS exercise its commitment to corporate social responsibility?
3. How does TOMS' dedication to corporate social responsibility contribute to its competitive advantage?
4. What is TOMS Shoes situation like? What arc its internal strengths and weaknesses? Its external opportunities and threats?
5. What evidence suggests whether TOMS shoes strategy is working? Does it have a competitive advantage? Is its financial performance improving or declining?
6. What strategic issues should TOMS shoes management and investors be most concerned with? Are there possible improvements to its competitive strategy? Are there internal weaknesses or external threats to its well-being that must be addressed?
Rosen Hotels & Resorts
Assignment Questions
1. What impresses you about Rosen Hotels & Resorts? What has accounted for Rosen Hotels & Resorts success? What aspects of Rosen Hotels & Resorts do you find unimpressive?
2. What is Rosen Hotels & Resorts' strategy? Which of the five generic competitive strategics discussed in Chapter 5 most closely fit with the competitive approach that Rosen Hotels & Resorts is taking?
3. Is Rosen Hotels & Resorts' competitive strategy working well? What information from the case leads you to this conclusion?
4. What policies, practices, support systems and management approaches underlie Rosen Hotels & Resorts daily operations? Has Rosen Hotels & Resorts built an organization capable of good strategy execution?
5. What are the key elements of Rosen Hotels & Resorts' culture? Is Rosen Hotels & Resorts a strong culture company? Why or why not? How does the company culture support the execution of the Rosen Hotels strategy?
6. What is your assessment of the internal leadership of Rosen Hotels & Resorts? Does the company have the leadership in place to take the company to the next level of perfom
7. What issues do Harris Rosen and the management team need to address?
8. What recommendations would you make to Harris Rosen?