How would you group various products in strategic business

Assignment Help Strategic Management

Reference no: EM131871039

Question: As it has evolved, Apple has grown from a "computer" company into a corporation with products in a number of different markets (or industries). Recently, Apple seems to be exploring new ventures further removed from their historical roots. Most notable has been their efforts in the area of self-driving cars.

Looking at Apple as a portfolio of businesses, how would you group their various products into Strategic Business Units?

What do you feel are Apple's core competencies shared across multiple business units?

Describe and explain at least two examples of how Apple has achieved economies of scope.

Reference no: EM131871039

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