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How would you go about setting boston beer on this great

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You are Jim Koch. You have just learned that it has taken Howard Schultz of Starbucks ten years from going public to reach $3.3 billion in revenues. It has taken you ten years to grow Boston Beer to a $260 million firm.

You are depressed at this but determined to greatly increase your company’s growth. How would you go about setting Boston Beer on this great growth path? Be as specific as you can.

What dangers do you see ahead?

Reference no: EM131125983

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