How would you go about identifying your target market

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Reference no: EM133627192

Imagine you and your team are aspiring entrepreneurs in South Africa, passionate about launching a sustainable and impactful business. Your venture aims to address a pressing social or environmental issue in the region. Your team believes that a well-structured business plan is crucial for the success of your startup

Scenario Background

You have identified a specific social or environmental challenge in South Africa that your startup aims to tackle. This could range from issues like access to education, renewable energy, healthcare, or any other area that aligns with the Sustainable Development Goals.

Questions for Discussion

Market Identification and Customer Needs

Considering the unique socio-economic landscape in South Africa.

How would you go about identifying your target market and understanding the specific needs of your customers?
Discuss the cultural, economic, and geographical factors that might influence your market analysis.

Reference no: EM133627192

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