Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Assignment:
1. Her first approach forecasted demand by looking at the number of overweight individuals in the United States (BMI between 25 and 30) and narrowing down that population to those who were actively trying to lose weight (35%, according to the CSP study). She felt this pool of potential users should again be narrowed to the 15% of those who were comfortable with weight-loss drugs. Printup's experiences taught her that Metabical was likely to capture 10% of those individuals in the first year, and in subsequent years she could expect an additional 5%, up to 30% by the fifth year. In addition, test trials suggested that 60% of the first-time users would repurchase a second supply and 20% of these would finish out the entire Metabical program by repurchasing the remaining supply.
2. Printup also developed a more aggressive forecast using the results from the CSP survey that specifically addressed consumer interest in a prescription weight-loss drug for the overweight. Again, her starting point would be the number of overweight individuals in the United States, but this time she concentrated on the data point that 12% of the respondents were ready to immediately go to their health care provider to request a prescription. She believed the previously developed penetration guidelines (10% increase by 5% per year) and the 60%/20% model for repeat purchases would also apply to this forecast scenario.
3. In the third approach to forecasting, Printup focused on the ideal target consumer: educated females, 35-65 of age with BMIs between 25 and 30. Metabical was expected to capture a higher penetration of this ideal target (4.3 million potential users) than that of the general overweight population. Printup estimated Metabical would capture 30% of the ideal target market in the first year, with a 5% increase in the share each year (up to 50% by year five). She felt the 60%/20% model for repeat purchases would also hold true for this group of users.
How would you go about forecasting the demand? Calculate the forecasted demand for the first five years in units.
Which of the following is not a disadvantage of self-completion questionnaires compared to structured interviews? Why is it generally better to present fixed choice answers in vertical rather than horizontal form?
Analyze the environmental factors driving change at Desjardins
1 which of the following is an example of primary data that would be used by topps card company to determine popularity
Research and overview of the higher education industry in the United States of America highlighting the public and private sector - State university and community college social goals and public service
organizational resource analysis at least 4 pages 10 pointsconduct an internal analysis of the company which may
What are the four P's of marketing and how are they applied to marketing APN practice?
Explain How would you ensure that all countries use the same legal framework for eCommerce and who have different standards in place
A cosmetics manufacturer was interested in comparing male college students and male non-students in terms of their usage of hair gel. Random samples of 100 male students and 100 male non-students were drawn in a Midwestern college town. Each w..
Identify what factors you would examine in your research and provide a rationale for your choice. Respond to at least two of your classmates' posts
What are the advantages and challenges of using multiple channels? Are these retailers effective at product distribution to consumers?
When new product ideas are chosen based on ratings and comments from customers, this process is called ______.
Define the goals of your marketing campaign for your segment. Determine channels through which you will market the product to your segment.
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd