How would you get your brand in front of potential guests

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Reference no: EM133289071

What would your recommend in terms of: 

Product: Describe the new brand you are recommending. What might its unique selling proposition be?
Price: You don't have enough information to suggest a specific price. But would you recommend a per-night cost on par with Banyan Tree? Or something on par with Raffles? And why? (feel free to do some quick Googling here for more information) If you did have enough information to recommend a specific price per night, what calculations might you perform to support your recommendation to the C-suite?
Promotion: What are some ways in which you would promote this new Luxury brand?
Placement: How would you get your brand "in front of" potential guests at one of the most important touchpoints: the moment when they actually book their stay? And what research would you conduct in order to decide on the physical/geographic location of your new luxury properties?

Reference no: EM133289071

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