Reference no: EM131671693

The objective of the sales presentation assignment is to gain experience applying the selling process by planning for and preparing a formal sales presentation to meet the needs of a customer.

For the purposes of the assignment, you are a sales person for SAMSUNG Electronics an international sales organization, and will be conducting a sales presentation to the United States Military.

Module 1 Milestone: Identifying Prospective Customers

•Identify a prospective customer, including the customer's name, the industry, and a brief description of his or her needs.

•Identify your total market offering: Consider what you could potentially sell to the prospective customer.

Module 4 Milestone: Making the Professional Introduction

•How would you introduce your organization? How would you gain a prospect's attention?

•Effectively build rapport: How can you establish it?

•Create a transition from rapport to needs identification.

Module 7 Milestone- Identify Needs

•Discuss decision criteria and the people involved in the decision-making process.

Module 8 Milestone: Product/Service Description and Close

•Present benefits based upon buyer needs instead of just features.

•Create a logical, convincing presentation with a strategy to communicate and persuade regarding reason to buy.

•Persuasively present a reason to buy.

•Asks for business or appropriate commitment from the buyer, given the nature of this particular sales call.

•Conclusion.

Final Presentation Requirements

•Prepare a 10- to 15-slide PowerPoint presentation with images. You may write out your narration as a script and submit as an accompanying Word document. Be sure to clearly designate which slide the

•Format all sources according to the Guide to Writing and APA Requirements.