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Crisis Communication
Case Questions :
1. What are the key problems that Gupta should focus on in the short term and in the long term ?
2. How would you evaluate the crisis ?
3. How well prepared was Coke India to deal with the CSE's allegations?
4. What is your recommendation for coke's communication strategy ? who are the key constituents ?
5. Could coke india have avoided this crisis ?
6. What should Gupta do now ?
Attachment:- Coke in India.rar
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