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How would you evaluate the crisis

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Reference no: EM131922416

Crisis Communication

Case Questions :

1. What are the key problems that Gupta should focus on in the short term and in the long term ?

2. How would you evaluate the crisis ?

3. How well prepared was Coke India to deal with the CSE's allegations?

4. What is your recommendation for coke's communication strategy ? who are the key constituents ?

5. Could coke india have avoided this crisis ?

6. What should Gupta do now ?

Attachment:- Coke in India.rar

Reference no: EM131922416

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