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Discussion Post: Marketing Sales Management
a) If you were Amir Allam (founder and CEO of Elmenus.com), how would you establish the next-year sales compensation plan, AND why?
b) What factors should Allam consider in setting pay structure and sales incentives in this venture, AND why?
c) If you were Jack Kutner (founder and CEO of BigBelly), how would you establish the next-year sales compensation plan, AND why?
d) What factors should Kutner consider in setting pay structure and sales incentives in this venture, AND why?
e) Compare and contrast the roles of sales compensation design in each venture.
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Promotion strategies of the one's own developed website
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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