How would you describe the target market for the business

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Reference no: EM133561193

Problem

A. What is the store's name?

B. What is the nature of the business? What does it do? (describe in detail)

C. What store image is the business trying to create? What is its position within the marketplace? (compete in what segment)

D. Construct a perceptual map of this business and its competitors. Pick any two criteria to use (such as price vs. quality, performance vs. brand). Use at least five competitors.

E. Describe the business's product mix (other products) and product lines (relevant products).

F. What category of products would this business fit into? (convenience, shopping, specialty, emergency).

G. Does this business create synergy within all of its marketing mix variables (price, promotion and place)? Explain.

H. How would you describe the target market for this business?

I. Which demographic factors are most relevant for developing a marketing strategy for this particular business? Why?

J. What VALS (value and lifestyles) segment do you think would be the best market for the products that this business sells? Why?

K. Describe the decision-making process that a typical consumer would use with respect to this product? What are the marketing implications of this?

L. What information sources is a consumer likely to use regarding the purchase of a product from this business?

M. Who is involved in the purchased decision for the products that are sold in this business?

N. What evaluative criteria do consumers use in purchasing the products? Do these ever change? Why/why not?

O. Who influences the decision to purchase these products?

P. How do you think consumers choose from among the brands in their consideration set?

Q. What risks are associated with purchasing and consuming the products that are available from this business? What can be done to minimize these risks?

R. What motivates the business's target audience to purchase their products?

S. What non-verbal communication factors are important to the atmosphere of this store?

T. What are your thoughts/opinions of the particular experience?

U. What could the business do to improve the shopping experience? Be sure to follow up your recommendations with "Why.

Reference no: EM133561193

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