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Topic: As the marketing consultant employed by Pure Bliss, you are asked to provide a report which answers the following questions
Question 1. Identify the problems, if any, which you observe with Pure Bliss?
Question 2. Advise the company on what are the strengths and any weaknesses of their business and justify the management tool you have used to assist you in identifying these items
Question 3. Evaluate the market in which Pure Bliss is a player and comment on the level of competitive rivalry?
Question 4. How would you describe the performance of the company? Use tools with which you are familiar to provide as detailed a discussion on this performance.
Question 5. a) Give a suggestion on the broad (generic) strategy you are recommending to Pure Bliss. b) Using a model to show the options you have, indicate how would you advise Pure Bliss to grow its market share and improve its financial position. Briefly indicate the objectives for the marketing mix elements which would help Pure Bliss to move in the direction of success. need help with this case analysis
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