How would you describe the lady gaga brand

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Reference no: EM133199270 , Length: Wrod Count: 3000 words.

Assignment: Born This Way Album Lady Gaga Case Study Analysis

Case: Lady Gaga

This case analysis is an individual assignment.

Prepare a 3,000 words (approximate) analysis of the case. Your analysis should include the following:

A. What is the best way to launch the Born This Way album? Review the pros and cons of the two options: a wide rollout with an intensive marketing effort versus a more moderate, less wide-reaching and therefore less costly approach.

B. How would you describe the Lady Gaga brand and why is she successful?

C. Who is Lady Gaga's primary target market?

D. What is the potential for social media in the entertainment industry? How can it be used to promote an artist? Use specific examples.

Feel free to do some additional research to supplement the information in the case. You can also include graphics to support some of your findings.

 

Reference no: EM133199270

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