How would you describe the importance of luxury goods

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Reference no: EM133746977

How will this relate to the findings from your secondary research?

The research connects with our secondary research in that individuals with high ascribed status tend to use luxury goods and food as status symbols to signify their social position and identity. Conversely, individuals with high achieved status might prioritize the exclusivity, quality, and craftsmanship of luxury items in their brand choices.

2. What primary research method will you use? (interviews, observation, survey etc.)

The primary research method that we will utilize is interviews

Is it feasible, relevant, and measurable?

Our primary method will be an interview that provides relevant information about consumer behavior and their behaviors when purchasing specific brand products.
Interviews are practical and easy to do, with the help of family, and friends, information is relevant and easy to obtain.
People we will interview: Evan Vanklavren, Jodi McAlpine

Interview Questions
How would you describe the importance of luxury goods in displaying or flaunting within your social circle?

Reference no: EM133746977

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