How would you describe the business problem in the case

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Reference no: EM133488252

Discussion Post: Management Communication

• Question I: Who are the major stakeholders in this case? What's at stake for each of them?

• Question II: How would you describe the business problem in this case? Why is it a problem?

• Question III: Are Ms. Cribari and her colleagues at the USOC following the basic theories of persuasion in any way? Can you identify in their work any of the steps discussed earlier in this chapter?

• Question IV: What's the principal motivation for corporate sponsors to pay such large sums of money for the use of the Olympic name and logos?

Reference no: EM133488252

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