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Business Marketing Assignment
Project Product Management, Branding and Pricing Strategies
Where is your product/brand in terms of the Product Life Cycle and Consumer Adoption Cycle? How do you expect this to change in the next 12 - 18 months?
How would you describe the branding strategy for the product/brand you are reviewing? Is your firm using family, individual or co-branded strategies? What role does the corporate identity play in establishing the product/brand identity? Use visual images of your firm and brand logos.
Collect actual pricing information for your product/brand and for the key competitor you have identified. What pricing strategies do each of these product/brands appear to be using? Summarize any recommendations for change in product, branding or pricing.
Attachment:- Project.rar
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
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A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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