How would you describe oxos overall advertising strategy

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Reference no: EM131289596

1. How would you describe OXO's overall advertising strategy?

2. Why has OXO chosen to change its promotional strategy at this time?

3. Is OXO abandoning its old promotional methods? How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?

Reference no: EM131289596

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