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How would you describe oxo overall advertising strategy

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Reference no: EM132302010

Question: Watch the video: MKTG2013 OXO Advertising (By exlibris gmail)

1. View the OXO video using the web link above this discussion board. Then answer the following questions in 150+ words.

• How would you describe OXO's overall advertising strategy?

• Why has OXO chosen to change its promotional strategy at this time?

• Is OXO abandoning its old promotional methods? How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?

Reference no: EM132302010

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