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Case Study : Understanding the People Who Work at and Patronize BuildA-Bear WorkshopDISCUSSION QUESTIONS
1. How would you describe Maxine’s Clark’s personality? What implications do her personality characteristics have for her behavior as the CEO of Build-A-Bear?2. What are the desired personality characteristics of Build-A-Bear Associates? How might these personality characteristics influence the associates’ work behaviors?
3. Describe the perceptions that Maxine Clark has of Build-A-Bear customers. How have these perceptions influenced Clark’s approach to developing the Build- A-Bear business model? 4. Would you enjoy or not enjoy working at Build-A-Bear Workshop? Explain your answer.
Attachment:- Case_Build_A_Bear.rar
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