Reference no: EM131150728
Case - LEADERSHIP TRAITS, BEHAVIORS, AND STYLES
Case Assignment
One of the most surprising recent success stories in the corporate world is the rapid turnaround of Chrysler under the leadership of CEO Sergio Marchionne. Chrysler went bankrupt during the 2008-2009 automotive industry crisis and needed a large bailout loan from the government. But Marchionne exceeded all expectations and not only returned Chrysler to profitability within two years but also managed to repay its loan from the government six years ahead of schedule.
But Marchionne is not your typical CEO. His approach to turning around Chrysler has been described as "tough love" and his habits of rapidly hiring and firing senior executives has raised some eyebrows. Simultaneously serving as both the CEO of Chrysler and CEO of Italian automaker Fiat, he is known as a workaholic and micromanager. Marchionne's leadership style makes for an ideal case study due to his unique personality, and because there is plenty of articles written about him available in the Trident library and on the internet.
Review the background materials on leadership traits, behaviors, and styles. Then do some research on Sergio Marchionne's leadership style and personality. Here are some articles to get you started:
Wernle, B., & Ciferri, L. (2009). Life under Marchionne: New stars, hasty exits. Automotive News, 84(6381), 1-1,42. [Proquest]
2011 All-Stars: Sergio Marchionne. (2011). Automotive News, 86(6492), 28. [Proquest]
Flavelle, D. (2014, Mar 08). CEO aims to steer Chrysler back on track. Toronto Star, Toronto. [Proquest]
Wernle, B. (2010). Inside Chrysler's Mind. Automotive News, 84(6396), 1-1,19. [Proquest]
Once you are finished with your research on Marchionne and have thoroughly reviewed the background materials on leadership traits, behaviors, and styles write a four to five page paper addressing the following questions. For each answer, make sure to cite at least one of the Case Assignment articles listed on this page as well as one of the required textbook chapters from the background materials such as Avery (2011), Hiriyappa (2009), or Kumar (2009):
1. How would you describe Marchionne's personality and leadership traits? Refer to the traits discussed in Avery (2011) and Kumar (2009), and consider the common traits listed discussed in these book chapters such as drive, intelligence, integrity, and self-confidence.
2. Would you describe Marchionne's behavior as being task-oriented, or people-centered/relationship-oriented? Refer to Avery (2011) and the Pearson tutorial in your answer.
3. How would you describe Marchionne's leadership style? Consider the leadership styles discussed in the "Types of Leaders/Leadership Styles" section of Chapter 10 of Hiriyappa (2010).
Create a marketing plan for your business
: Create a marketing plan for your business. This can be an e- marketing, traditional marketing plan, or a combination of both. Discuss the benefits of market research.
|
Explain the map placement
: Using the same company you chose for your assignment, choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map.
|
How are their economic systems classified
: Can you have a U.S. management style in these countries? In support of your answer, show how various issues would influence the success of multicultural teamwork. How are their economic systems classified? Explain why they are classified as such
|
What other competencies are desired by the employer
: What other competencies are desired by the employer? How would you present yourself to a potential employer? What etiquette and communication skills would you use to get an interview?
|
How would you describe marchionne personality
: How would you describe Marchionne's personality and leadership traits? Refer to the traits discussed in Avery (2011) and Kumar (2009), and consider the common traits listed discussed in these book chapters such as drive, intelligence, integrity, ..
|
Examine the main problems that an entity may encounter
: Examine the main problems that an entity may encounter, and determine the highest and best use for fair value measurements under IFRS 13.
|
How would determine what countries are viable for product
: With each passing day we are becoming more and more a global market place. In many cases, a product is produced for a specific target market; but in order to expand and be successful, an enterprise should consider other markets in which the produc..
|
Write an annotated bibliography assignment
: Write an Annotated Bibliography Assignment on the topic below.- "Investigate the history of slavery and discuss the ways in which this history impacts contemporary society"
|
Identify the important attributes for your chosen product
: Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
|