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Case study on Coca Cola.
Questions
1. Visit the company's website (www.coca-cola.com) and identify and describe the different product lines that it markets.
2. How would you describe its product line breadth?
3. Review the different product categories in each of the company's product lines. Which has the greatest depth? Which has the least?
4. How has the company positioned its brand? How does it go about communicating its position?
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