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Assignment
Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile.
Then, draft a two-page paper by addressing each of the following items:
- In your own words, how would you describe "ambush marketing"? Include two examples with your description.- What are the advantages and disadvantages (risks and consequences) of ambush marketing?- What was Bavaria Beer hoping to achieve through its ambush marketing tactics?- Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Explain.- Can ambush marketing be both intentional and unintentional? Explain.- As a leader of an organization, would you allow the practice of ambush marketing? Explain.
Be sure to demonstrate a clear analysis as you address each question. Use APA style to format.
CASE STUDIES- Ambush Marketing Case Study: successfully leveraging high-profile events to raise brand profile.
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