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How would you define zappos target market

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Reference no: EM13338616

Questions

1. How would you define Zappos' target market? Briefly describe its approach to serving this market.

2. Has Zappos' emphasis on customer satisfaction contributed to its profitability? Explain.

3. Perform a SWOT analysis, describing internal strengths and weaknesses, and external threats and opportunities. Discuss.

4. Based on your SWOT analysis, offer strategic recommendations. Explain in a logical and compelling manner.

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Reference no: EM13338616

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