How would you define the bottom of the pyramid

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Profit at the bottom of the pyramid

Question 1.How would you define the bottom of the pyramid? How big is the market at the bottom of the pyramids ? it really feasible for global companies to think of this as an attractive market? is there any downside to ignoring this market completely?

Question 2.what can be learnt from the failures of various companies in the market?

Question 3.how have companies become successful players in this market?

Reference no: EM133216865

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