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How would you define social media

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Your response essay must be in your own words. All paragraphs should be a least 3 sentense long. At least 250 words in APA format.Use at least two reference below and any of your choice. Include intext citation and add references.

1. What are some of the different factors which can affect the promotion mix?

2. How would you define social media?

REFERENCE:

The Social Media Management Handbook Everything You Need To Know To Get Social... byWollan, Robert; Smith, Nick; Zhou, Catherine

Social Media Intelligence bySchweidel, David A; Moe, Wendy W

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The article contains the discussion on factors influencing the promotion mix. This article also describes the role of social networking media in promotional activities. The article is developed in Microsoft word.

Reference no: EM131312154

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12/15/2016 7:41:18 AM

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12/15/2016 6:35:48 AM

See attached reference sources that needs to be included in the assignment.Thank you Kitchen, P. J. (1996). Public relations in the promotional mix: A three-phase analysis. Marketing Intelligence & Planning, 14(2), 5-12. Retrieved from http://search.proquest.com.ezproxy2.apus.edu/docview/213124060?accountid=8289 Sidhanta, S., & Chakrabarty, A. (2010). PROMOTIONAL MIX AND CORPORATE PERFORMANCE-AN EMPIRICAL STUDY. Paradigm, 14(1), 97-110. Retrieved from http://search.proquest.com.ezproxy1.apus.edu/docview/900867989?accountid=8289 20014791_1PROMOTIONAL MIX AND CORPORATE PERFORMANCE-AN EMPIRICAL STUDY.pdf 20014791_2Public relations in the promotional mix.pdf

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