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How would you define culture

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Reference no: EM133041118

Part 1

1. How would you define culture and what does the cultural pyramid tell us?

2. Explain the concept of a cultural paradigm and that of a paradigm shift. Use examples from recent times to support your explanation.

3. Highlight the key differences between the terms multicultural, cross-cultural and intercultural and how are they are relevant to business?

4. Explain three of the key cross-cultural issues that should be addressed by managers leading teams in a cross-cultural business environment. Provide examples.

5. Critically evaluate the work of Hofstede and Trompenaars. Which perspective of national cultures do you believe to be most relevant today?

Reference no: EM133041118

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