How would you decide which country to expand into first

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Reference no: EM132262640

Scenario: Your company manufactures hand tools for the do-it-yourself market in the United States, selling to retail stores like The Home Depot and smaller local hardware stores like McGuckin Hardware in Boulder, Colorado. Company executives have decided that the company needs to grow by expanding internationally. They come to you and your team for advice.

How would you decide which country to expand into first? Explain.

Would you recommend customizing the product for this new market? Why or why not?

Reference no: EM132262640

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